At Pinnacle Health Group (PHG), we are experts in developing a sourcing campaign to generate qualified candidates who are best suited for your opportunity. Our Sourcing Department uses cutting-edge methods to reach potential candidates. We track and test every marketing vehicle so that we can promote your opportunity in the most effective manner possible. Because we handle such a large quantity of direct mail, we receive volume discounts that we can pass on to our clients. All direct mail pieces, advertising, and any other marketing costs must be pre-approved by you, the client.
We use our experience to design a sourcing campaign that fits your specific situation and budget. Our industry connections, coupled with our dedication to go the extra mile, helps you attain the results you deserve. PHG recruiters use their expertise to tailor a sourcing campaign that contains one or more of the following pre-approved marketing methods:
Database
Our proprietary database is a custom-designed software application, containing facts on practicing physicians, residents, and fellows interested in relocation. Our database was designed by experienced recruiters and is updated daily. This is our first source in finding interested physicians.
Direct Mail
Our unique direct mail pieces are specifically designed so that they are read by candidates and not discarded. We track every response to use only the most effective ones. Our sourcing department staff uses their experience in the industry to keep the cost of each piece to a minimum.
Magazine Pieces
Highlight your opportunity in style with a full-color glossy magazine. Give potential candidates the complete picture with detailed information on the practice and community. Designed to stand out in the mailbox, your opportunity is sure to get noticed!
We take advantage of the growing use and capability of email in reaching out to physicians. We use several techniques that include email addresses currently in our database and purchased AMA lists targeted to your parameters. This is a powerful tool that generates rapid response.
Journal Advertising
We place advertisements in appropriate medical journals at a discounted rate. This type of advertising is a cost-effective way to put your opportunity in front of a large number of physicians.
Web Presence
Job Boards
PHG negotiates with key job board owners to minimize expense for our clients. These premium job boards are specially selected because they attract potential candidates in every specialty. Appropriate Society and Association Job Boards are selected when available; many have CV databases.
Social Media
PHG uses social media to engage and strengthen customer relationships, increase exposure in the marketplace, and ultimately to foster business leads. We utilize Facebook, Twitter, and LinkedIn while continually looking for new outlets that help us reach our target audience in effective and exciting ways. We encourage clients and physicians to follow us on social media so that we can continue to build relationships and start conversations. Following our social media also gives you access to information on the latest industry trends and breaking healthcare news.
Exhibit at Conferences
PHG exhibits at healthcare industry conferences, makes key presentations, and presents white papers.
Contact us today to learn more.
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